The ‘funny’ thing was, I started to use Facebook to keep in contact with my family back home in Durban. But what I soon realised was, that Facebook was a great way to grow your personal profile, increase your brand awareness, connect with people to collaborate with and find clients in your location, without needing to do the ‘footwork’ and without having to spend a cent.

Many business owners on the Gold Coast will remember a moment when they found me in tears, Frustrated, overwhelmed and desperately needing more business income. Investing time in myself to develop my skills and work smarter by creating a Facebook business strategy, saved and grew my new businesses.

What happens when you get into business is both exhilarating and hair raising. Exhilarating because you are following your passion and are in control of your destiny. Hair raising because, like many first-time business owners, the buck stops with them.

When you are in business for yourself, by yourself, it is up to you to learn and do it on a shoestring budget. 

For many newbie business owners, the world of Facebook and other social platforms is like a big dark hole without a bottom. With changing updates and algorithms, it is hard to master the ins and outs, before the next change comes. Considering Whether to do Facebook ads, what to post when and how, and how to generate and convert leads into sales without being pushy.